* WARNING: THIS IS AN UNOFFICIAL, INTRODUCTORY COPY OF THE BILL.
THE OFFICIAL COPY CONSIDERED BY THE CITY COUNCIL IS THE FIRST READER COPY.
INTRODUCTORY*
CITY OF BALTIMORE
COUNCIL BILL R
(Resolution)
Introduced by: Councilmember Welch
A RESOLUTION ENTITLED
A COUNCIL RESOLUTION concerning
title
Baltimore - Vacation at Home!
FOR the purpose of requesting the President and Members of Visit Baltimore to plan and implement a Vacation at Home! campaign to encourage Baltimore City residents to visit the many attractions that make Baltimore City a popular tourist destination and urging Visit Baltimore member organizations to develop a reduced admission program to facilitate local patronage.
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Recitals
In announcing its new name, Visit Baltimore reported that Baltimore has increased sales bookings for 5 consecutive years, that marketing efforts have generated 3,000 followers on Twitter, that there were 730 new Certified Tourism Ambassadors to assist visitors in enhancing their trip to our city, and that an “Expect the Unexpected” campaign has been launched in new geographic markets to expand the reach of Baltimore’s tourism market.
The name change makes it easier for potential travelers to find the organization, formerly known as BACVA, and reflects the association’s role as the official sales and marketing organization that generates economic benefits for stakeholders through the attraction of convention, group, and leisure visitors. The association is largely responsible for growing a $3 billion tourism industry in Baltimore.
The official Baltimore City government website invites visitors “to explore B...
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